Director of Media & Content Strategy

Company Overview

Morel Global is a transformational coaching and events company committed to helping people awaken to their highest selves in the realms of health, wealth, and relationships. We create powerful experiences—both online and in person—that shift lives at their core. From large-scale hybrid events to intimate intensives and luxury week-long retreats, every gathering we host is designed to facilitate real, lasting inner transformation.

Position Overview

Start Date: ASAP

Morel Global is seeking a Media Director to architect, lead, and scale the digital media presence of Danny Morel across all platforms. This role blends content strategy, creative direction, and visionary leadership with tactical execution.

This is not a “manager” role it’s a role for a visionary operator who can design the system, capture the magic in real time, and ensure Danny’s voice, message, and mission are broadcast to the world with clarity, depth, and undeniable impact.

You will be responsible for ensuring that the world clearly sees what we do, feels the transformational energy of our events, and is drawn into our movement through powerful, soul-aligned, and strategic media.

What You'll Be Doing:

1. Content Strategy & Vision

- Develop and maintain a content strategy rooted in Danny’s core message: healing the wounds that block love, wealth, and health.

- Create weekly and monthly themes that go deeper than trends, guiding audiences into meaningful self-inquiry and transformation.

- Translate long-form content (podcast, Soul Sundays, Awaken teachings, live events) into shorter pieces that distill profound truths without losing their depth.

- Design content that cut straight to the heart and speak directly to audience pain points and desires.

- Design content pathways that move audiences from inspiration into action - driving revenue growth and guiding people into our funnels, programs, and events

2. Creative Direction & Media Capture

- Have the instinct and intuition to spot powerful moments at events, on coaching calls, and in live sessions, capturing them before they’re lost.

- Write or guide scripts, hooks, and captions in Danny’s authentic, raw, heart-led voice.

Ensure content isn’t just “posts,” but medicine that moves people and makes them feel seen.

- Direct editors on pacing, subtitling, visual style, and resonance so content remains impactful, timeless, and true to the message.

- Oversee creation of media assets for the website - including testimonials, event highlight reels, photography, and design-forward visuals that clearly communicate the brand’s energy and offerings.

3. Team Leadership

- Lead and oversee the social media manager, video editors, podcast editor, and distribution manager.

Provide consistent, high-level feedback to ensure output reflects both excellence and depth.

4. Distribution & Growth

- Ensure daily distribution of content across IG, TikTok, YouTube Shorts, and Facebook.

- Track analytics not just for vanity metrics, but for depth of engagement - what truly resonates, sparks conversations, and builds trust.

- Stay informed on platform changes and trends, applying them selectively and always in service of the deeper message.

- Ensure content strategy is tied directly to conversion - not just reach, but turning resonance into registrations, enrollments, and long-term community growth.

5. Proof & Authority Building

- Systematically capture transformation stories, client testimonials, and event breakthroughs as living proof of the work.

- Position Danny’s content as both inspiration and authority - making the unseen visible and undeniable.

Ideal Candidate Profile

- Visionary + Operator: Can both imagine the strategy and ensure it’s executed daily.

- Depth-Oriented Content Instincts: Understands storytelling, resonance, and how to translate deep spiritual truths into simple, shareable formats.

- Strong Writer: Can craft hooks, captions, and outlines in Danny’s authentic, piercing voice.

- Leader of Creatives: Has managed editors, social media teams, and creative workflows to produce consistent, meaningful content.

- Analytical + Creative: Uses data to refine strategy while always protecting the integrity of the message.

- Spiritually Resonant: Not just a marketer - understands (or is willing to immerse deeply in) the language of healing, awakening, and transformation.

Role Details

- Title: Media Director (Content Director + Strategist)

- Reports To: Danny Morel

- Direct Reports: Social Media Manager, Video Editors & Podcast Editor

- Location: Remote, with travel to live events for media capture

This role is the heartbeat of our content machine. You will capture the soul of our work, translate it into powerful media, and turn Danny’s voice into a global movement.

To Apply:
Use subject line “MG Director of Media & Content Strategy” and email [email protected] with an updated resume and a short video explaining why you are a fit for this role.